If “vacation rentals in Miami” and “Miami holiday homes” show up on many top-ranking URLs, Keyword Insights will cluster them. Sitebulb is another desktop SEO crawler (although they do offer a cloud option). It’s similar to Screaming Frog, but offers better data visualization. If I’m doing a broad technical SEO audit, I’ll let Screaming Frog crawl everything. Most of the time, I either run a full site crawl or focus on a specific list of URLs. I can just open my browser and instantly see what’s growing, what’s popular, and what’s decaying.

Ahrefs offers four pricing plansthat range from $108 to $374 per month when paid annually. If you prefer to stick with a month-to-month plan, your monthly payment will range from $99 to $999. From keyword research to competitor analysis, Serpstat helps you optimize your online presence and achieve your SEO objectives. Developed by acclaimed marketing expert Neil Patel, Ubersuggest provides a comprehensive range of SEO and content planning features at an affordable price. SE Ranking is known for offering a robust all-in-one SEO solution. It integrates powerful features to track, analyze, and optimize your digital strategy.

Price: Free 30-day trial, $24/ mo for Starter, $124/ mo for Group, $299/ mo for Professional, $999+ for Custom

Affordable SEO tools provide essential optimization features at lower price points than enterprise-level platforms. These tools focus on core SEO functions like keyword research, rank tracking, site audits, and backlink analysis without requiring a large monthly subscription costs. Moz Pro is commonly compared to Ahrefs because both SEO software provide similar features.

Merkle provides access to a variety of other free SEO tools through technicalseo.com. This includes a robots.txt tester, hreflang tags tester, and sitemap generator. Choose the local keywords and search locations you want to track. Backlink Analytics allows you to analyze your own and competitors’ backlink profiles. SEOptimer is a comprehensive SEO Anomaly website SEO auditing tool that makes website monitoring simple. Their SEO crawlers scan your site page by page, identifying problems and offering actionable recommendations on improving your site for better online visibility and performance.

Top 5 Best SEO Tools that the Pros Really Use

It’s also a more affordable paid SEO tool, so you can maintain your marketing budget. These links from other reputable sites to your site can show search engines like Google that your website is trustworthy and provides value, which can help your rankings. As search engines continue to evolve, so does the practice of search engine optimization (SEO).

One of its standout features is thumbnail and title A/B testing, available in higher-tier plans, which lets you experiment and track what performs best over time. Each is ideal for different tasks such as keyword research, audits, content optimization, or platform-specific SEO. Like Ahrefs, Semrush can track your visibility on AI search results with its new feature Otterly AI. You can track your business’s mentions and audience’s sentiments on various AI search engines like Perplexity.ai and ChatGPT. Otterly AI can also automatically track URLs mentioned in AI Overviews and responses generated by AI tools.

This tool helps you determine whether the redirect you have created is search engine friendly. This tool will give you a summary of your competitors backlinks. This tool helps you determine the link text used by your backlinks to link to your website. Get started immediately with our free tools—no login, no registration required. Or dive deeper with our subscription service for just $24.95/month. Whether you’re fine-tuning your site with our free tools or mastering SEO with our professional suite, SEOToolSet is your partner in online success.

• It is beneficial when it comes to content marketing as it quickly gives detailed information on any website.
• Analyze it well and calculate before committing to a subscription for a year or more, tempted by promotional prices for an annual subscription.
• Semrush is an elaborate dashboard that reports on the performance of domains as a whole and their specific pages.
• If you expect significant expansion in the next year, choose a tool with upgrade paths that won’t require switching platforms entirely.
• Frase elevates content writing beyond typical SEO tools with advanced SERP-inspired content generation capabilities.

Moz Pro

Get to know excellent tools for optimizing, including the best seo checkers free, tailored to enhance your content. This is a simple way to improve page speeds (which can influence your Google rankings). These are page experience metrics that can affect your rankings in search. You install a tracking code that enables the tool to gather data about visitors’ activity. SEOquake is a free browser extension that provides SEO data about search engine results pages and individual webpages.

Unlike broader platforms that try to do everything, Surfer focuses exclusively on helping you create and optimize content that ranks. Additional features include an integrated SEO Content Editor, TF-IDF analysis, comprehensive white-label reporting, unlimited tracking capabilities in paid plans, and more. Unlike the cloud-based tools dominating today’s SEO software for agency market, SEO PowerSuite takes a different approach with its desktop-based platform. This veteran player has been in the game for 17 years, with its backlink analysis capabilities standing out as particularly impressive. For agencies specializing in local businesses, BrightLocal is the standout choice.